NEED OF DIGITAL MARKETING IN TODAY’S WORLD
To begin with, before understanding the whole fiasco of Digital marketing, let’s first understand brief about Digital marketing.
What is Digital Marketing?
Digital Marketing platform is marketing through digital channels due to which we are able to reach out to a large number of prospects.
Why go Digital?
Traditionally marketing included advertising of products and services through print media for example billboards, posters, pamphlets and mainly commercial ads on radio and television. These ways are comparatively expensive and have restricted scope and customer reach. As technology grew to promote business digitally is becoming a key to surviving in today’s world.
Furthermore, today’s era is known as the digital age, it is one of the historic periods of the 21st century. Today every internet user has his/her social media accounts with this in mind one can increase brand visibility, through social media marketing, on platforms like, Facebook, Instagram, YouTube, etc. hence it becomes necessary for brands to do social media marketing which is a piece of digital marketing only.
Digital marketing services include:
- Search engine optimization (Seo)
- Content marketing
- Social media marketing
- Pay per click
- Affiliate marketing and much more
Benefits of Digital marketing:
- To improve customer relationship management
- Provides wide and targeted reach
- Helps in building brand image
- Gives in-depth analytics
- Digital transformation leading to company growth
- Reaches every internet users